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Greening Your Small Business - By Jennifer Kaplan

Sat, 12 Dec 2009 18:47:15 +0100

Greening Your Small Business – Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

• Simple ways to make the workplace greener
• Two plans of action for going green (divided into two levels)
• Definitions for green terminology and jargon

Why Read This Book: Today’s consumer sees eco-friendliness and “green” as a reason to buy from you.
Key Point: There are literally hundreds MORE green tips out there than “recycle.” Switching to Internet apps is just one unexpected example.

(review taken from Amazon page)

Marketing Strategy Blogs

Sat, 05 Dec 2009 17:14:41 +0100

Intel says marketing strategy not determined by AMD settlement
2 days ago
Sources in Taiwan's notebook industry are claiming that one consequence of the recent agreement between Intel and Advanced Micro Devices (AMD) to end all outstanding legal disputes between them is that Intel has ...
http://www.digitimes.com/ - References
The Great Canned Pumpkin Shortage of 2009: A Lame Marketing ...
5 days ago
In a lame attempt to goose sales, Libby's (owned by Nestlé SA, the multinational packaged foods company) seeded fear before Thanksgiving by warning everyone that it might not have enough canned pumpkin to satisfy demand, ...
http://www.eatmedaily.com/ - References
SEO copywriting's secret weapon: Hub pages | Internet Marketing ...
17 hours ago
Or just email ian@conversationmarketing.com · Advertise | about | articles | colloquium | contact | rss · The Internet Marketing Strategy Blog | Created by Portent, an internet marketing company.
http://www.conversationmarketing.com/ - More results from Conversation Marketing: Internet Marketing ... - References
Why SEO and Link Building Is The Best Long Term Marketing Strategy
17 hours ago
These are all ideas on why SEO and link building is the best long term marketing strategy. Any link you are getting back to your website or blog, that will benefit you long after you have done it, is a great long term strategy for ...
http://www.submityourarticle.com/articles/ - References
Is Inertia Marketing Ethical, Legal or Effective? | Futurelab – An ...
1 day ago by FutureLab
Thanks to Chris Gosling for passing on this story about the perils/rewards of inertia marketing. Imagine you went into your local pub and was charged...
http://www.futurelab.net/blogs/marketing-strategy-innovation/ - More results from Marketing & Strategy Innovation Blog - References
Email & Web Analytics | Email Marketing Strategy - Blue Sky ...
21 hours ago by Blue Sky Factory, Inc (Blue Sky Factory, Inc)
Blue Sky Factory client Jeffers Pet launched a holiday campaign in order to drive website traffic. Read more about the campaign approach and how it boosted company sales.
http://blog.blueskyfactory.com/ - More results from Email Marketing Strategy - Blue Sky Factory Blog
Shifting Search Marketing Strategy - Bruce Clay Blog
Nov 2, 2009 by Virginia Nussey
Less than two years ago, when I was introduced to the search marketing industry, I (naively) thought I knew what search was. Today I got my Google Wave invite.
http://www.bruceclay.com/blog-test/ - References
Discussion : Marketing :: American Express OPEN Forum
15 hours ago
Do you have a formalized Internet Social Marketing strategy that you employ for your company marketing? 2. 1. Do you have a formalized SEO Marketing strategy that you employ for your company marketing? 3. How are both strategies working ...
http://www.openforum.com/idea-hub/topics/ - More results from OPEN Forum Activity - References
Is Retargeting the Most Under-Utilized Marketing Strategy ...
4 days ago by Chris Crum
Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped ...
http://www.webpronews.com/topnews/2009/10/08/local-search-usage-gains-slightly - References
The Year's Best Marketing | Futurelab – An international marketing ...
3 days ago by FutureLab
NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights...
http://www.futurelab.net/blogs/marketing-strategy-innovation/archive - More results from Marketing & Strategy Innovation Blog

93 percent of textiles are recyclable

Sat, 05 Dec 2009 17:08:38 +0100

Did you know that 93 percent of textiles are recyclable? When clothes get old we often throw them away. But why have all this great material go to waste when we can reuse the fabric. Here are some ways you can recycle your old clothes

First of all have them cleaned and pass them on by donating to Goodwill or other organization
They can be used as stuffing for chairs and couches
Old Sweaters can be unwoven and the yarn can be reused. Have you ever priced out yarn?
It can be used for acoustic insulation
It can be made into stationary
Make a blanket or a quilt
Make doll clothing
Make a reusable grocery bag
Cut your old towel up and make wash rags
Make a Dog bed
Use it for creative gift wrapping

Greening the Rooftops

Sat, 05 Dec 2009 17:08:45 +0100

Declutter and reduce your environmental impact

Sat, 05 Dec 2009 17:09:12 +0100

Never before have we had so much stuff. The time is now to declutter and reduce your environmental footprint.

Say No To Junk Mail - Just register for the Mail Preference Service on the Direct Marketing Association Website. For $1, your name and address will be removed from prospective mailing lists, ending 75% of junkmail within about 90 days.
Empty Your closets - Get rid your old clothes. Look around for a good home. If you have upscale clothing that is still fashionable - you can donate to places that dress people just coming into the job market. The Career Closet is one such place.
Simplify your shopping - get some reusable shopping bags. If you go to trade shows they are giving away all sorts of great bags. Buy less packaged goods - eat more fruit and vegetables. Say goodbye to hamburger helper.
Go to the Library - Everything is there except for a few special books. Why do we need to own a book that only gets read once?
Stop buying bottled water especially if you live in a place with great water as the San Francisco Bay Area. Just start refilling your empties with tap water. Does anybody really know how long it takes for those plastic bottles to decompose?

Corporate Social Responsibility

Sat, 05 Dec 2009 17:10:10 +0100

Reducing carbon footprint while maximizing shareholder value is a strategic imperative for modern businesses. Laurent Pacalin, FICO™ chief marketing officer and co-founder of the clean tech open, ...

Green Revolution in the International Energy Field

Sat, 05 Dec 2009 17:10:24 +0100

Resources should be set aside to push for a "green revolution" in the international energy field, delegates at a U.N. energy conference in Austria proposed. See Rest of Story.

The Constant Shuffling of Stuff and How to Avoid Arguments With Your Husband

Sat, 05 Dec 2009 17:10:37 +0100

The garage door was open when Shirley, our mailperson, came by today. She wanted to know if we were having a garage sale. “No”, I said, feeling a little embarrassed, that’s stuff I’ve been meaning to put away. My car has been sitting out on our driveway for the last 3 weeks – make that four. In its place is a table stacked with “stuff.” Surrounding it, on the floor, is more of the same. Shirley said her garage is so full she’s not sure she can fit anything else in it. That led us to the question: why do we keep buying more stuff when we already have so much? To which, of course, we didn’t have an answer.

So how did all that stuff get stacked there? A month ago my husband and I had a get-together that one of our friends coined a Digital Barn Raising. You can learn more about that on his blog. In preparation, I cleared out the living/dining room to make space for people to sit with their computers. And honestly, the living room needed clearing anyway. I like to occasionally change out the display and, because I didn’t really have a place to store what wasn’t in use, the clutter had grown.

Then I decided this would be a perfect time to get my husband to help me cut some additional shelves for our storage cabinets. That took us a couple of weeks to get around to and in the process, I cleared out one of those shelves so I could more easily show my husband what I had in mind thus adding to the stuff from the house.

But in addition to all that, with all that extra space, we’ve gotten lazy about putting away things we actually do have a place for: a couple of coolers we got out for the barn raising, cleaning supplies, cloth shopping bags, some things we bought at CostCo a couple of weeks ago, etc. We’re filling the void.

I intend to give some of that clutter away – some vases and candlesticks we don’t use, some things we picked up at garage sales that I’ve gotten tired of, but that in itself becomes problematic because my husband tends to get sentimental about things and wants to hang onto them. Not wanting to have that conversation (sometimes argument) again, I’ve been putting it off. Over the years, inside the house, we’ve learned to deal with our collection “difference” pretty effectively. We divide up our available storage space into his and hers to which we each then take responsibility in our own way. For me that means a pretty steady culling of goods, for him that means storing it away. So, I guess I know what I need to do now -- divide up the available cabinet storage space. I’ll decide what I want to get rid of and pass the rest over to him. He can then decide what he wants to keep and store it in his space. The remainder we’ll give away. Maybe by next weekend I’ll be able to get my car into the garage.

Introducing the Martha Stewart of Corporate Recycling

Sat, 05 Dec 2009 17:10:53 +0100

I’m starting a new blog. That’s not to imply that I have other blogs. I don’t. Although I did start a blog once last summer. But then I discovered that they are not that easy to sustain. Coming up with topics can be challenging if you don’t have something you’re excited about. But I do now – have something I’m excited about -- that is.

I’m starting a new (ad)venture. It all started one morning a few weeks ago when I woke up thinking: “I’m going to be the Martha Stewart of garbage” (sorry Martha). As quirky as it sounds, it was the inception of an idea that has energized me and over the last several weeks. Working with a leadership coach I’m using this idea to create a new career path. The goal is to start (or join) a consulting practice to help companies reduce waste and recycle more effectively. I’ve been intrigued by the idea of recycling (in all its iterations and permutations) for a long time. I was recycling before there was curbside pickup, when you had to work pretty hard to find somewhere that would take magazines and catalogs for example. Also, I grew up in a household that didn’t believe in wasting something that could be reused. Both of my parents came of age during the (first) great depression and experienced rationing in WWII. I guess those things stay with you for life (more on that in another blog post).

I’m not sure what to call it yet: sustainable business, eco-consulting, waste management, clean tech, the “three Rs” (reduce, reuse, recycle), environmental services…all of those words have come up in my internet explorations. I’m kind of partial to eco-consulting at the moment but that could change by the next time I post to my blog.

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Greening Your Small Business - By Jennifer Kaplan

Marketing Strategy Blogs

Intel says marketing strategy not determined by AMD settlement

The Great Canned Pumpkin Shortage of 2009: A Lame Marketing ...

SEO copywriting's secret weapon: Hub pages | Internet Marketing ...

Why SEO and Link Building Is The Best Long Term Marketing Strategy

Is Inertia Marketing Ethical, Legal or Effective? | Futurelab – An ...

Email & Web Analytics | Email Marketing Strategy - Blue Sky ...

Shifting Search Marketing Strategy - Bruce Clay Blog

Discussion : Marketing :: American Express OPEN Forum

Is Retargeting the Most Under-Utilized Marketing Strategy ...